Executive Team

Lawrence Baldwin

Founder and Chief Innovation Officer

Lawrence Baldwin, a network forensics and cyber-crime intelligence professional, founded myNetWatchman, LLC over 20 years ago after observing suspicious network traffic to ISPs. The company grew to provide threat intelligence to major financial institutions, online retailers, and insurers, among other organizations. Mr. Baldwin's specialties include high-dollar cyber fraud analysis, packet and protocol analysis of cyber-criminal communication systems, advanced malware analysis, and application of big data solutions to large-scale packet traffic analysis problems.

David Montague
Chief Executive Officer

Mr. Montague is a risk and security executive and GM with highly specialized skills in eCommerce, fintech, payments, fraud, risk and security. His skills have been leveraged into executive positions at leading technology companies like Amazon, Expedia, IBM and consulting firms like The Fraud Practice Inc. A true technology leader, David blends business acumen, empathy and technical expertise to solve the toughest challenges facing enterprises today.

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Jen Baldwin
Chief Operating Officer

Jen is a seasoned technology professional experienced in management, analysis, and investigations in cyber and identity fraud, specialty retail loss prevention, contract fraud, litigation support, and due diligence projects.

Rob Long
Chief Technology Officer

Technology leader skilled in the art of providing innovative solutions in areas such as enterprise data analytics, digital transformation, merger and acquisition integration, collaboration tools, process improvement/automation, and software development.

Madhura Belani

Chief Product Officer

Madhura is an accomplished executive with deep expertise in payments, fraud, and identity management. She has a strong track record of launching innovative products, executing effective go-to-market strategies, and building strategic partnerships to drive growth. Her leadership spans global companies like PayPal and Visa, as well as startups like Speedpay, Offerpal, and Danal. Notable achievements include leading Visa’s BNPL API partner program across six countries and, as Danal’s founding Chief Product Officer, scaling a mobile identity product that led to its acquisition by Boku. Madhura holds an MBA from Duke University’s Fuqua School of Business and a Bachelor of Engineering from the College of Engineering Pune, India.

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Sondra Feinberg
VP, Sales & Account Management

Sandra (Sondra) is an innovative payments and fraud prevention executive with over 20 years of experience driving sales and customer success initiatives within the financial risk and payments technology industry. Having honed her expertise at renowned companies such as Microsoft, Forter, and ACI Worldwide, Sandra brings a wealth of knowledge in enterprise deals and partner program creation.